Screening
Tough, 04:49
Kiss – A Love Story, 3:12
Les poings sur les iles, 05:08
The Road Ahead, 01:33
Wednesday with Goddard, 04:30
VIA, 03:01
To build a fire, 13:02
6 Creative Stages of Branding Design: Step-by-Step Guide
Stage 1. Business goals and brand personality
Stage 2. Market and user research
Stage 3. Logo design
Stage 4. Visual elements of brand
Stage 5. Corporate brand style
Stage 6. A style guide
Rules for Effective Branding Design: An Actionable Guide
1. Start with Competitor Research
2. Build a Brand That Works in Multiple Mediums
3. Less Is More
4. Speak to Your Ideal Buyer
5. Work to Be Unique
6. Establish Standalone Icons AND Typography
7. Communicate Your Brand Message
8. Keep Things Cohesive
9. Establish Clear Brand Guidelines
10. Don’t Be Afraid of Rebranding As Your Company Grows
11. Design to Catch the Eye
LOGO DESIGN: LESS IS MORE
LOGO IS NOT COMMUNICATION, BUT IDENTIFICATION
IT IS NEVER LOVE AT FIRST SIGHT. IT TAKES TIME
What is a good logo?
1.Appropriate: Personality, Feelings, doesn’t have to be expressive (Sports:Bold/Dynamic, Fashion:Elegant)
2. Distinctive & Memorable (Doodle Test: Is it memorable?)
3. SUPER SIMPLE
What is a bad logo?
1. Generic
2. Complicated
History & Evolution of Logos
https://www.designhill.com/infographics/history-evolution-of-logos/
Effective Logo Design
https://www.smashingmagazine.com/2009/08/vital-tips-for-effective-logo-design/
Logo Design Process
Logo Design Process: Finding order in the chaos
1. Creative brief
2. Research: Understand the Industry
3. Ideation
4. Sketch
5. Digitize: Drafting
6. Present: Refine and Display
7. Refine: Feedback and Adjustment
https://99designs.com/blog/tips/logo-design-process-how-professionals-do-it/
https://www.ebaqdesign.com/blog/logo-design-process
Paul Rand: https://www.paulrand.design/work/Logos.html
Paula Scher: https://www.pentagram.com/work
Sagi Haviv: Chermayeff & Geismar & Haviv: www.cghnyc.com
Design Process: Brief – Stylescapes – Mockups – Approval
Creative Brief: High level of overview of the entire project
1. Client Goals
2. The Design Challenge
3. User Profiles
4. Brand Attributes
5. Creative Parameters
6 Creative Stages of Branding Design: Step-by-Step Guide
Stage 1. Business goals and brand personality
Stage 2. Market and user research
Stage 3. Logo design
Stage 4. Visual elements of brand
Stage 5. Corporate brand style
Stage 6. A style guide
Rules for Effective Branding Design: An Actionable Guide
1. Start with Competitor Research
2. Build a Brand That Works in Multiple Mediums
3. Less Is More
4. Speak to Your Ideal Buyer
5. Work to Be Unique
6. Establish Standalone Icons AND Typography
7. Communicate Your Brand Message
8. Keep Things Cohesive
9. Establish Clear Brand Guidelines
10. Don’t Be Afraid of Rebranding As Your Company Grows
11. Design to Catch the Eye
Consider Design Principles from the link:
https://www.canva.com/learn/design-elements-principles/
5 MIND BLOWING Logo Design Tips
IDENTITY DESIGN: BRANDING
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